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Thursday, October 31, 2013

Media Advisory - "Be a Hero - Save a Hero" Kicks Off in Nashville


Country Music Star Craig Morgan Joins Forces with Kidde and Fire Service to Promote Simple Steps to Safety
Program empowers everyone to be a safety hero; kicks off a multi-community alarm donation initiative in conjunction with Morgan’s 2014 tour

WHAT: Craig Morgan, one of country music’s best-loved artists, will unveil a new national awarenesscampaign in partnership with Kidde Fire Safetya leading manufacturer of residential fire safety products. The ‘Be a Safety Hero’ initiative empowers everyone to follow simple steps to fire safety.TV and digital spots featuring Morgan, a former first responder, and Nashville firefighters remind families of the steps and will air in the weeks surrounding the 2013 CMA Awards on ABCAdditional media outreach and awareness will follow the press event.

The first step to ‘Be a Safety Hero’ is to replace outdated smoke alarms. To help, Kidde will donate1,000 of itnew Worry-Free smoke alarms to fire departments at 10 stops during Morgan’s 2014 tour($25,000 retail value)These 10-year sealed-in battery smoke alarms will be installed in local at-risk homes.
Kidde is honored to also welcome special guest Kix Brooks, this year’s CMA “National Broadcast Personality of the Year” winner, which follows more than 75 major industry awards as part of music duo, Brooks & Dunn. Brooks serves as the radio voice for public service announcements on the National Fallen Firefighters Foundation’s alarm pledge program – step #5 to “Be a Safety Hero.” The pledge asks families to commit to being fire safe, which in turn helps firefighters who would enter burning homes to rescue trapped residents.  
Kidde, Brooks and Morgan also will recognize the proactive and industry-leading fire preventionactions of the State of Tennessee. According to the state of Tennessee, 39 lives have been saved since January 2013 thanks to 10-year sealed-in battery smoke alarms installed by the state’s Division of Fire Prevention. Kidde will donate 500 of its Worry-Free smoke alarms to help Tennessee continue its life-saving efforts.

WHY:Approximately 3000 people die in U.S. home fires each year, and winter is the peak time. Most fatal fires happen in homes with either no alarm or no working alarm. The main reason smoke alarms don’t work is due to dead or missing batteries. Knowing simple steps to fire safety can help save lives.
Craig MorganCountry music star and Grand Ole Opry member
Kix BrooksCMA National Personality of the Year, host of American Country Countdown
Gary West, Assistant Commissioner, State of Tennessee Division of Fire Prevention
Ron Siarnicki, executive director of the National Fallen Firefighters Foundation
A Tennessee family who escaped a home fire due to a working smoke alarm
Kidde Fire Safety representatives

WHEN:Wednesday, November 6, 2013, 10:30 a.m.

WHERE:Country Music Hall of Fame® and Museum, Curb Courtyard along Demonbreun St.
Find out why Craig Morgan is passionate about helping families be safe from fire
Watch the spots featuring Craig Morgan and Nashville Fire Department
Hear from an 8-year old boy hailed as a hero in a recent massive apartment fire
Capture footage of Morgan, Brooks and Kidde representatives presenting smoke alarms to the State of Tennessee Division of Fire Prevention
Ask national fire officials how Americans can make their homes more fire safe

CONTACT:Emily Lauer, 216-224-3624 for KiddeCindy Heath, 615-429-2203 for Craig MorganTyne Parrish, 
615-242-7444 for Kix Brooks; Kate Abernathy, TN State Fire Marshal’s Office615-878-4959
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