Effective Press Briefings

We previously discussed the four types of emergency alert and warning systems used by public safety agencies. When faced with a disaster, crisis situation or working incident, it is important to quickly provide the media with as much information as possible. A press briefing is a logical next step once an emergency alert has been communicated. More informal than a press conference, press briefings are used to give updates during a developing event. In our latest blog post, Mark Brady revisits our webinar, “Time-Critical: Communicating Effectively During Disasters and Major Incidents,” and discusses strategies for press briefings – information, timing and best practices.

If you’d like to share on your personal social media account(s), below are sample posts:

  1. A press briefing is the next step following an emergency alert. Here are 5 essential types of information to provide the public: https://www.lexipol.com/resources/blog/strategies-for-effective-press-briefings-during-critical-incidents/
  2. Press briefings are a way to build trust with the public through accurate, timely information. Consider these best practices for critical incident communication:https://www.lexipol.com/resources/blog/strategies-for-effective-press-briefings-during-critical-incidents/
  3. “One message, many voices.” An agency’s message to the public should be consistent no matter who is speaking: https://www.lexipol.com/resources/blog/strategies-for-effective-press-briefings-during-critical-incidents/
  4. Press briefings are essential for providing timely information to the public following critical incidents. Learn how to effectively communicate your message: https://www.lexipol.com/resources/blog/strategies-for-effective-press-briefings-during-critical-incidents/

Thank you!

Lauren Woodyard

Marketing Specialist
Office: 469-731-0858 


Mark E. Brady
Chief PIO
Prince George's County Maryland Fire/EMS Department
Twitter: @PGFDPIO