We previously discussed the four types of emergency alert and warning systems used by public safety agencies. When faced with a disaster, crisis situation or working incident, it is important to quickly provide the media with as much information as possible. A press briefing is a logical next step once an emergency alert has been communicated. More informal than a press conference, press briefings are used to give updates during a developing event. In our latest blog post, Mark Brady revisits our webinar, “Time-Critical: Communicating Effectively During Disasters and Major Incidents,” and discusses strategies for press briefings – information, timing and best practices.