PGFD MEDIA CONTACT: Mark E. Brady, Chief Spokesperson, 240-508-7930
mebrady@co.pg.md.us @PGFDPIO
A leading
manufacturer of residential fire safety products is partnering with a country
music star on the biggest awards night in Music City to unveil a program intended to make a difference in
reducing injuries and death to civilians and firefighters.
Prince George’s
County, Maryland, has the largest and busiest combination; career, civilian and
volunteer, Fire and Emergency Medical Services (EMS) Departments in the
Country. We have been on the nationwide
forefront of keeping everyone safe by being vociferous in the promotion of public awareness campaigns for portable fire extinguishers, smoke alarms and carbon monoxide (CO)
detectors in the home.
We are enthusiastic that a manufacturer of these life-saving devices has partnered
with fire departments across the Nation including Prince George's County in the quest to save lives, reduce
injuries and prevent property loss.
Recognizing our Fire/EMS Department's collective effort, Kidde Fire Safety, a leading manufacturer of residential fire safety products, has invited Marc S. Bashoor,
Prince George’s County Fire Chief, to represent the men and women of our
Department in joining other members of the fire service in Nashville to help
promote Kidde's “Be a Safety Hero” initiative. Fire Chief Bashoor will be a guest of Kidde at
the Country Music Awards after daylong activities promoting the “Be a
Safety Hero” program.
On Wednesday,
November 6, representatives from Kidde, and the fire service will participate at a press
conference to unveil the “Be a Safety Hero” program with Craig Morgan, a former
first responder and one of country music’s best-loved artists. The ‘Be a Safety Hero’ initiative empowers everyone to follow 5 simple steps to fire safety and is a new national awareness
campaign in partnership with Kidde Fire Safety.
The first step
to ‘Be a Safety Hero’ is to replace outdated smoke alarms. To help, Kidde will
donate 1,000 of its new Worry-Free smoke alarms to fire departments at 10 stops
during Morgan’s 2014 tour ($25,000 retail value). These 10-year sealed-in
battery smoke alarms will be installed in local at-risk homes.
Here is the
Media Advisory describing the press conference to be held in Nashville, TN, on
the morning of the Country Music Awards.
MEDIA ADVISORY
Country
Music Star Craig Morgan Joins Forces with Kidde and Fire Service to Promote
Simple Steps to Safety
Program empowers everyone to
be a safety hero; kicks off a multi-community alarm donation initiative in
conjunction with Morgan’s 2014 tour
WHAT:
Craig Morgan, one of country music’s best-loved artists, will unveil a
new national awareness campaign in partnership with Kidde Fire Safety, a
leading manufacturer of residential fire safety products. The ‘Be a Safety
Hero’ initiative empowers everyone to follow 5 simple steps to fire safety. TV
and digital spots featuring Morgan, a former first responder, and Nashville
firefighters remind families of the steps and will air in the weeks surrounding
the 2013 CMA Awards on ABC. Additional media outreach and awareness will follow
the press event.
The first step to ‘Be a Safety Hero’ is to
replace outdated smoke alarms. To help, Kidde will donate 1,000 of its new
Worry-Free smoke alarms to fire departments at 10 stops during Morgan’s 2014
tour ($25,000 retail value). These 10-year sealed-in battery smoke alarms will
be installed in local at-risk homes.
Kidde is honored to also welcome special guest
Kix Brooks, this year’s CMA “National Broadcast Personality of the Year”
winner, which follows more than 75 major industry awards as part of music
duo, Brooks & Dunn. Brooks serves as the radio voice for public service
announcements on the National Fallen Firefighters Foundation’s alarm pledge
program – step #5 to “Be a Safety Hero.” The pledge asks families to commit to
being fire safe, which in turn helps firefighters who would enter burning homes
to rescue trapped residents.
Kidde, Brooks and Morgan also will recognize the
proactive and industry-leading fire prevention actions of the State of
Tennessee. According to the state of Tennessee, 39 lives have been saved since
January 2013 thanks to 10-year sealed-in battery smoke alarms installed by the
state’s Division of Fire Prevention. Kidde will donate 500 of its Worry-Free
smoke alarms to help Tennessee continue its life-saving efforts.
WHY: Approximately
3000 people die in U.S. home fires each year, and winter is the peak time. Most
fatal fires happen in homes with either no alarm or no working alarm. The main
reason smoke alarms don’t work is due to dead or missing batteries. Knowing
simple steps to fire safety can help save lives.
· Craig
Morgan, Country music star and Grand Ole Opry member
· Kix
Brooks, CMA National Personality of the Year, host of American Country
Countdown
· Gary
West, Assistant Commissioner, State of Tennessee Division of Fire Prevention
· Ron
Siarnicki, executive director of the National Fallen Firefighters Foundation
· A
Tennessee family who escaped a home fire due to a working smoke alarm
· Kidde
Fire Safety representatives
WHEN: Wednesday,
November 6, 2013, 10:30 a.m.
WHERE: Country Music Hall of Fame® and Museum, Curb Courtyard
along Demonbreun St.
INTERVIEWS &
VISUALS:
· Find
out why Craig Morgan is passionate about helping families be safe from fire
· Watch
the spots featuring Craig Morgan and Nashville Fire Department
· Hear
from an 8-year old boy hailed as a hero in a recent massive apartment fire
· Capture
footage of Morgan, Brooks and Kidde representatives presenting smoke alarms to
the State of Tennessee Division of Fire Prevention
· Ask
national fire officials how Americans can make their homes more fire safe
CONTACT: Emily
Lauer, 216-224-3624 for Kidde; Cindy Heath, 615-429-2203 for Craig Morgan; Tyne
Parrish, 615-242-7444
for Kix Brooks; Kate Abernathy, TN State Fire Marshal’s Office, 615-878-4959
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