MEDIA CONTACT: Mark E. Brady, Chief PIO, 240-508-7930
MEBrady@co.pg.md.us @PGFDPIO
After a successful campaign promoting “Breast Cancer Awareness”
with a pink wrapped fire engine the Prince George’s County Fire/EMS Department
expanded the campaign to include two new “painted” units. County Executive Rushern Baker and the Prince
George's County Council approved funding for the manufacture of two brand new
pink-painted response units. There is no difference in cost to paint a
unit pink vs. red or any other traditional color. One pink fire engine
and one pink transport ambulance have been placed into full time service around
the County.
With the advent of these new units in October of 2014, the
Department conducted a social media 'naming' campaign to provide identity for
the units. The 2014 Pierce engine was named "Courage", while the 2014
Freightliner/Horton paramedic transport unit was named "Hope."
In addition to being painted pink and white, "Courage" sports a
lavender reflective safety-stripe. Together the pink and lavender design
represents cancer-awareness across the disease spectrum.
Over the past 4 years these pink units have been showcased at
events across the region, including; the United States Congressional Women's
Softball tournament, The Redskins “think Pink” NFL game, the Naval District
Washington 5k run, the NBC4 Health and Fitness Expo, Annapolis St Baldricks
fundraisers, and various other events and conferences. The units are
always favorites and are routinely recognized as emotional boosters for cancer
survivors and those now suffering from the disease.
The next phase of the "pink-team campaign" was allowing
employees and volunteers to wear pink uniform shirts during the month of
October (breast cancer awareness month), members voluntarily purchase their own
shirts and sport them during emergency responses during October, further
spreading the cancer awareness message across all 45 community-based fire/EMS
stations.
Fire Chief Benjamin M. Barksdale said,
"We have had 2 members succumb to occupational cancer over the past 2
years. Cancer awareness and prevention
are important to our members and are now part of our everyday life in the
Fire/EMS service. The message and
mission of cancer awareness and research are especially poignant and personal
for myself and the Department this year.”
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| Fans attending @Redskins game will be welcomed by Tanya Snyder, and hundreds of #ZetaTau Alpha members distributing THINK-PINK!® ribbons and breast cancer awareness educational materials. Look for PGFD Pink Engine #Courage at @FedExField with @1stLadiesOfFB @NFLonFOX @RedskinsCR Image taken pre-game on October 14, 2018 pre-game at FedExField |
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| "Courage" with PGFD Firefighter/Medics and the Redskins Cheerleaders pre-game October 14, 2018 at FedExField |
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| PGFD File Image from 2014 |
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