MEDIA ADVISORY - Missing Types, Battle of the Badges News Conference
MEDIA CONTACT: Michael J. Yourishin, PIO, 240-508-4183
WHAT: Battle of the Badges News Conference
WHEN: Thursday, June 20, 2019, 1:00 pm
WHERE: Kentland Community Center 2413 Pinebrook Ave, Landover, MD 2078
WHO: Candice Covin, Disaster Program Manager, American Red Cross
Benjamin M. Barksdale, Fire Chief, Prince George's County Fire and EMS
Kaitlyn Adams, Morgan State University Student
Regina Boothe Bratton, External Communications Manager, American Red Cross
Prince George's County First Responders, The American Red Cross and members of the public are participating in the Missing Types campaign this summer to raise awareness of the need for blood donors to ensure lifesaving blood is available for patients. First Responders in Prince George’s County, Maryland are answering the call to action. First Responders will be competiting in the second annual Battle of the Badges on July 12th, 2019. The goal: to help save as many patients as possible through the collection of lifesaving blood and blood products.
During the Missing Types campaign, iconic corporate and civic brands, celebrities and influencers will remove A’s, B’s and O’s – which make up the main blood groups – from signage, websites and other public-facing platforms to illustrate the critical role every blood donor plays. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types are missing from hospital shelves, patient care could be impacted.
The campaign in conjunction with this year’s Battle of the Badges, is intended to inspire new donors to give by showing the real-life impact of a missing type. It will also remind lapsed donors of the importance of returning to give again in the near future.